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Company Name: Les Bebe
Company Summary: DESIGN FOR A NEW GENERATION
It all started with a simple idea: Just because you’re now a parent doesn’t mean you should have to immediately abandon your love of design.
What products make the cut?
For us, it’s not good enough for a product to simply look beautiful, it also has to work! That’s why we carefully evaluate each product before we add it to our stores.
Products that are good for kids and good for our planet.
We look for products made by companies that truly care about our children. These companies (a) voluntarily test their products for safety and (b) take steps to ensure that their manufacturing processes do not cause undue harm to our environment. That’s what we call design for a new generation.
We’re all about great design, not designer labels.
Some of our products are from designers and companies you probably already know, Fresco, Bugabo and Orbit. We love products that have stood the test of time and earned the right to be called classic. We also love products that offer new solutions to age-old problems.
So why did we call our company Les Bebe?
Les Bebe has the answers. We spend lots of time finding intelligently designed products that answer the needs of parents and kids.
With so many places to shop, why should you shop with us?
We carry the widest range of products, and each represents the best of
class in its category.
Target Market
Includes women who are expecting or have infants, new or soon-to-be grandmothers, godmothers and people purchasing gifts for baby showers or first birthdays.
• age: 24-40
• income level: $40K or more
How we plan to market?
Place ads in local publications frequently read by women and if permitted, put flyers or brochures in obgyn, cafes, yoga studios, child care centers and other places where women gather. Offer coupons and discounts to draw in first-time customers to the online store.
4 Categories:
- Furniture
- Gear (strollers, car seats)
- Apparel
- Baby Basics (bath+body)
